Digital Analytics
The course aims to develop students’ knowledge, understanding, skills, and critical attitudes in the area of digital analytics for communication science and practice. Through hands-on tutorials and practical exercises, students will learn to collect, process, analyze, and visualize digital data using Python programming. Topics covered include Python fundamentals, data manipulation with Pandas, data understanding and privacy, advanced data analysis techniques, A/B testing and experimentation, big data and trace data collection, and large language models.